A team of more than 50 scientists have changed the face of skincare with a revolutionary ‘world-first’ innovation using the advance science of Artificial Intelligence, computer algorithms, machine learning, robotics and computer modelling. Through global collaboration and expertise from the University of Liverpool, Nottingham, and Manchester, Nottingham’s Boots has unveiled No7 Future Renew – a collection of four skincare products proven to reverse the appearance of multiple signs of skin damage.

The range will be sold exclusively at Boots stores and online from April 12 and comprises a Serum, Eye Serum, Night Cream and Day Cream with SPF40. At the heart of the collection is the No7 Future Renew Damage Reversal Serum, clinically proven to reverse the appearance of multiple signs of skin damage across a range of skin types and tones, including fine lines, wrinkles, lack of luminosity, dryness, uneven skin tone and loss of firmness. In No7’s most diverse testing programme, 97% of women in the clinical study reported improvements in the appearance of multiple visible signs of skin damage. More than 4,200 women took part in 37 studies, including two clinical trials and 23 user trials.

The technical lead on the team is 34-year-old Dr Eleanor Bradley, Science Credentialing Manager at No7 Beauty Company, who has spoken about the game-changing new skincare product using a new “super peptide” (Peptides are amino acids that make up certain proteins needed by the skin).  Dr Bradley has been has been working with peptides for around 13 years – but this peptide itself, in terms of the back story, has been 15 years in the making. “It is No7’s biggest innovation that we have ever had, so we are very excited from a scientist perspective to finally launch this and talk about it”, she said.

No7 Future Renew is all about damage reversal, from things like long-term exposure to sunlight, pollution, stress and nutrition, and comes in a serum – for the full face and neck – a day cream with SPF40 – the highest ever SPF day cream for No7 – and a night cream (all priced at £34.95) and an eye serum (£24.95).

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