25th February 2019
Day one of a two-day workshop designed for London based start-ups, micro and SME business owners and emphasise the close link between marketing and finance especially in relation to:
- Your initial launch and on-going viability
- How to scale or grow the businessThe workshop will help you to focus on the direction you want to take your business in marketing and finance terms and how marketing, finance understanding and sales is the engine that drives business growth. We will be looking at marketing as an outcome of understanding your value proposition(s) developed using the Business Canvas Model (BCM). We will also use this tool to understand the financing of the key building blocks of your business.